Case Studies

Real examples of UK window businesses using the Window Growth Operating System to bring order, control and predictability to their growth.

Roof Friendly

Location: East Midlands, UKBusiness Type: Window, door & conservatory installationsClient Since: June 2020

The Challenge

Roof Friendly was busy – installations booked out weeks in advance – but growth felt chaotic and unsustainable.

  • Follow-up was inconsistent – quotes went out but weren't tracked or reactivated
  • Sales performance varied wildly – some reps closed at 40%, others at 15%
  • No clear visibility on cost per sale or which channels actually worked
  • Marketing felt reactive – ad spend went up and down without clear reasoning
  • Owner was constantly firefighting instead of leading

They needed structure. Not more leads – more control.

What We Implemented

We installed the Window Growth Operating System across all five layers:

  • Demand Engine: Restructured Meta campaigns with territory focus and margin-aware offer design.
  • Authority Engine: Installation-to-content automation: every job became website + social proof.
  • Sales Architecture: Implemented pre-survey messaging sequences and speed-to-quote discipline.
  • AI & Automation: Missed call recovery and quote reactivation sequences.
  • Revenue Intelligence: Dashboards showing cost per enquiry, close rate by rep, and pipeline health.

Results Within 6 Months

  • 31%Close rate increased from 22%
  • 43% ReductionCost per install dropped from £340 to £195
  • 15% IncreaseAverage order value increased to £4,850
  • 91%Follow-up completion rate
"Before Window Growth Co, we were busy but constantly putting out fires. Leads came in, some got followed up, some didn't. Sales were inconsistent. We had no real idea what our marketing was costing us per actual install.

Now we have structure. Every lead is captured. Follow-up actually happens. Our team knows what to do next because the system tells them. We know our numbers. And growth feels predictable instead of stressful.

This isn't marketing. It's infrastructure. And once you've operated with it, you can't imagine going back."
— Owner, Roof Friendly

[Company Name]

Location: [Region, UK]Business Type: [Windows / Doors / Glass / etc.]Client Since: [Month Year]

The Challenge

[Paragraphs describing their specific situation before WGOS]

What We Implemented

  • [Bullet points on which WGOS layers were deployed and how]

Results

[Specific numbers: close rate improvement, cost reductions, revenue increase, time saved, etc.]

"[Testimonial focusing on specific transformation or result]"

[Company Name]

Location: [Region, UK]Business Type: [Windows / Doors / Glass / etc.]Client Since: [Month Year]

The Challenge

[Paragraphs describing their specific situation before WGOS]

What We Implemented

  • [Bullet points on which WGOS layers were deployed and how]

Results

[Specific numbers: close rate improvement, cost reductions, revenue increase, time saved, etc.]

"[Testimonial focusing on specific transformation or result]"

Want results like these?

If you're ready to move from reactive marketing to structured revenue architecture, let's talk.

Book a Strategy Call →