Insights
Practical articles on window marketing, sales psychology and automation – written for owners and sales leaders, not marketers.
Why Most Window Businesses Don't Have a Lead Problem
If you're getting 20+ enquiries a month but still struggling to hit targets, the issue isn't lead volume. It's conversion. This article breaks down the three places window businesses leak revenue after the enquiry arrives – and what structured architecture looks like.
⏱️ Read time: 6 min
The Pre-Survey Message That Increases Close Rates by 12%
A simple SMS sent one hour before your rep arrives can dramatically shift the sales conversation. This is reciprocity psychology in action – and it's easily automated. Here's the exact framework.
⏱️ Read time: 4 min
Revenue Intelligence: The 5 Metrics Every Window Business Should Track
Turnover is a vanity metric. These five numbers tell you whether your business is healthy or haemorrhaging profit. Most window businesses track none of them. Here's what to measure and why.
⏱️ Read time: 7 min